As We Grow
As We Grow is an Icelandic design company and clothing brand that takes inspiration from its roots, combining classic Nordic design elements with chic modernity. At As We Grow, we execute slow fashion, creating quality clothing that lasts; is timeless and designed to grow with the child.
As We Grow is inspired by a true story about a knitted sweater journey from one child to another over several years. After being passed on from boy to girl; loved, worn, lost in snow in Iceland and found again, temporarily finding a home in Amsterdam, the sweater became a part of the family and friend’s history, linking a chain of people together.